2025 Year in Review Digital Campaign
One story, designed for every digital touchpoint
Building on Legat’s 2025 Year in Review, I developed a digital campaign that extended the firm’s annual story across social media and email. The goal was to bring the Year in Review beyond a single destination and create more opportunities for audiences to discover and engage with the content.
Key milestones, statistics, and stories were translated into platform-specific experiences, using a cohesive visual system to connect each touchpoint while adapting to the way content is viewed and shared across different digital channels.
ROLE
Visual Strategy, Digital Design, Information Design
PROJECT TYPE
Digital Campaign / Visual Storytelling
CLIENT
Legat Architects
TOOLS USED
Adobe Illustrator, Photoshop, Figma
Designing for Social
Turning a year of stories into a swipeable experience
The Year in Review brought together everything from firm growth and project milestones to awards, community impact, and culture. For social media, I distilled that broad mix of content into key moments that could be quickly understood and explored through an Instagram carousel.
Each slide uses a distinct composition to keep the experience moving, while a consistent system of bold typography, color, geometric forms, photography, and illustration connects the story from one slide to the next.
Designing for Email
Creating clear pathways to explore more
While social media invited audiences to explore the story slide by slide, email required a more direct approach. I adapted the campaign into concise, action-driven communications designed to capture attention and lead audiences to the full Year in Review.
A dedicated campaign email introduced the story through a focused message and call to action, while a compact email signature banner created an additional touchpoint within everyday client communications. Both applications carry the same visual language while responding to very different viewing contexts.
One Story, Multiple Touchpoints
A cohesive experience across every interaction
Together, the social and email applications extend the Year in Review into a connected digital campaign. Each touchpoint was designed for its own context while sharing a consistent visual language, creating multiple ways for audiences to discover, engage with, and explore Legat’s year.
